You have a prospect’s email address in hand. Maybe it’s a new contact you met at a networking event. Maybe it’s a referral from a current client. Maybe it’s a cold prospect you got off a sales list. No matter who the person is or how you got their email, the challenge is still the same: to send them an email that will get their attention and entice them to take the next step in the sales process.
That’s easier said than done. Crafting effective sales emails is challenging for even the most seasoned and successful salespeople. Part of the difficulty lies in the volume of competition. We’re all blasted with emails on a virtually non-stop basis throughout the day. To get your prospect’s attention, your email has to stand out amid a sea of junk and promotional messages. [Read more…]