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Business Challenge
- New ownership
- Define sales structure, strategies, processes, and comp plans
- Formal sales training for showroom personnel
- Recruitment for management roles
Solution
- Coaching for 3 months- GM, Sales team
- Created job descriptions and filled 3 positions
- Developed a comp plan for Showroom personnel
- Guided re-allocation of roles and responsibilities
- Developed mission statement, marketing messages, strategic sales plan, employee manual
- Created marketing strategy to leverage installed base and strategic alliances
Benefits
- Optimized individual and collective strengths
- Incentivized team to over-achieve sales targets
- Improved recruitment and retention
- Increased opportunities and closure rate
- Created a roadmap for growth 2014-2015
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