Just wanted to check-in and see……
Does this sound familiar? If so, stop what you’re doing. Don’t send another follow-up email until you finish this article.
For many salespeople, the follow-up email is a thoughtless exercise. They know they need to follow up, so they churn out a quick email and hit the send button. They then check the “follow-up” box off the list and move one with their day.
Other salespeople take the exact opposite approach. They agonize over every word, hoping to strike a balance between inciting action and being too pushy. In the end, they settle on some variation of the dreaded “just checking in.”
“Just checking in” rarely incites action. At best, it’s an email that’s briefly glanced at. At worst, it’s viewed as an annoyance.
The perfect follow-up email strengthens your relationship with the prospect and advances the sales process. It lets your prospect know that you want to move forward and it gives them clear direction on how to take the next step.
Want to strengthen your follow-up emails? Take a look at the four-step process below for creating a follow-up that grabs your prospect’s attention and gets results: [Read more…]