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Business Challenge
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Ramping up 2 new salespeople
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Increasing revenue
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Span of control challenges
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Communication and collaboration
Solution
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Coaching for 3 months-CEO, COO, Sales personnel
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Adopted a ‘before/after’ picture program of workspaces on website to demonstrate transformation
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Created a ‘Showroom Tour’ campaign to increase qualified opportunities
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Demonstrated the value of a VP Sales role
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Created marketing messages, case studies
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Identified resources for marketing automation
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Leverage installed base to grow revenue
Benefits
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Alignment of value proposition visually
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Empowered team members to do showroom tours
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Improved recruitment and retention
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Increased closure rate of opportunities
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Hired a VP Sales enabling the CEO to work ‘on’ the business
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