There may be no better source for new revenue than your existing client base. Why? Because you’ve already sold to them once. They know you. You earned their trust and they value your service. At least, they did when they initially came on board. That means you have some common ground on which you can close your next big deal.
However, just because you sealed the deal once doesn’t mean that your clients will jump at the chance to buy a new product or service from you. They may not be happy with the service they’ve received. Or they may not getting the results they expected from your original deal. It’s also possible that they simply don’t have the budget, bandwidth, or inclination to commit to new business with you.
To capture more business from your existing clients, you’ll have to overcome those obstacles. Not sure where to start? Don’t worry. I have a simple three-step process below that will help you systematically prospect your current client base and win new business. Check out the steps below and then integrate them into your process: [Read more…]